Brand

The story about SHH began with an egg stall in the market. About half a century ago, there was an egg stall in one of the markets in Penang. The owner went through his small business day by day. But this humble egg stall has hatched a lot of familiar household egg brands today. The stall’s demand for quality was reasonable, but its suppliers simply could not meet the demand in a stable manner, so it had sparked the owner’s idea of starting his own production,the idea bore fruit quickly.

In 1982, We started a small poultry farm in Jawi, Penang and called it SHH Poultry Farm Sdn Bhd. Also in 2002 set up a Ladang Ternakan Sungai Patani Sdn Bhd.He developed the business step by step and founded another company–SHH Marketing & Distribution SdnBhd — in 2004. To meet the trend of branding and the need for market segmentation, SHH has successfully created 10 different brands of healthy eggs.

To satisfy different market needs, SHH started its branding exercise 14 years ago and has established 10 successful brands today. These different brands of egg were launched in accordance with different consumer needs. All our brands are subjected to the same hygiene treatment system to maintain their high quality and stability.